In September, as part of their yearlong "Entrepreneurship in Action" class, the students were tasked with coming up with an idea for a startup. Team member Will Radke, 21, had grown up in a foster home, where he lived with many children with disabilities. The experience helped shape his interest in creating a product to help them, and soon, the rest of the team was onboard.
From there, the Nesel Pack was born, and is now keeping 75 kids with autism at ease.
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"The straps also come in handy when in crowded areas," Martha Pietruszewski, CEO of Nesel Packs, told TODAY.com. "They're long enough for a caretaker to grab on easily."
The backpack also has hooks, which allow students to attach different sensory tools, such as items to chew on, or tools designed to help reduce fidgeting. The creators also added a slot in the front that can be personalized with a family picture, favorite stuffed animal or name tag for identification.
Through their campaign, they've partnered with Fraser, a Minnesota-based nonprofit that provides services to people on the autism spectrum. For every $100 donation, Fraser agreed to provide a backpack to a child in need.
While they've heard a lot of positive feedback from parents about how much their kids enjoy the product, they're also aware that the pack's current cost of $115 isn't ideal.
"We're hoping that once we get to $20,000 we'll be in good shape to start thinking about working with a different manufacturer," Pietruszewski said. "This will hopefully allow us to lower the price and to be able to start making them for adults to use as well."
"The weighted blanket we got Jack was pricey, but he uses it to go to sleep every single night, which makes it worth it," Cariello told TODAY.com. "He would really benefit from the Nesel Pack because we send him to school with a stress ball and other tools to try and kick his habit of putting his fingers in his mouth."
As far as the scientific benefit of using a Nesel Pack goes, Dr. Paul Wang, head of medical research at advocacy organization Autism Speaks, says there's no research to back it up.source-healthnews
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